TRIGGER Produces Anime TV Commercial for Lotte's Chocolate Business 60th Anniversary

LOTTE, a a confectionery manufacturer headquartered in Tokyo, will celebrate the 60th anniversary of its chocolate business on February 1, 2024, and as part of the 60th anniversary promotion project, an anime TV commercial animated by TRIGGER ( KIZNAIVER , SSSS.GRIDMAN ) will begin airing in Japan on January 22. The clip is planned and produced by Genki Kawamura, known for his producing works for the anime films by Makoto Shinkai, such as Your Name. and Suzume , while Yo Yoshinari ( Little Witch Academia ) served as character designer and director. Additionally, singer Ado provided a new song "Chocolat Cadabra" for the commercial. The story takes place in a chocolate factory late at night. A girl wanders into the factory from the real world and meets a girl who lives in the magical world and a girl who lives in the scientific world, and and delicious chocolates are being made one after another. "Chocolat Cadabra," a magic spell that makes chocolate delicious, is played to a charming melody. Key visual "Congratulations on the 60th anniversary. I never thought that I, Ado, would be able to be with LOTTE at this milestone, and even now I feel as if I am dreaming. I am so honored and happy," Ado said. "As for memories of chocolate, this is another embarrassing story, but on Valentine's Day when I was in the first grade of elementary school, I tried making homemade chocolate for the first time and gave the chocolate I made to a friend I liked at the time. I still vividly remember making lovely chocolates with my mother using Ghana Milk chocolate bars. So every time I see a Ghana Milk chocolate bars, this memory comes back to me and I feel embarrassed and sometimes I want to run away from the place... I sang this song with the image of the contrast between melted sweet and bitter in mind. And please enjoy the enchanting world of chocolate by Genki Kawamura-san and TRIGGER-san!" "Chocolat Cadabra" will be available digitally on January 31, 2024. Ado artist visual Source : LOTTE press release, LOTTE official YouTube channel

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